Julio Cerviño

Professor of Marketing and Brand Management, Universidad Carlos III de Madrid. D. from the Universidad Autónoma de Madrid, Master of Arts. International Business by Washington University, EE.UU. & MBA by Universidad Autónoma de Madrid. Co-director of the Master’s Degree in International Business Management at Universidad Carlos III and Co-director of the Master’s Degree in International Business Management at ICEX-UIMP.

Author of several books in the area of branding and international marketing, and many articles on management and valuation of brands and intangibles, strategic marketing and international marketing. His articles have been published in national and international journals of high academic prestige.

He has extensive professional experience in consulting services for different public and private institutions. He has been appointed permanent advisor to the Leading Brands of Spain Forum (an entity sponsored by the Ministry of Industry, Tourism and Trade), and acts as an expert witness in the areas of valuation of intangible assets (trademarks, patents and intellectual property rights) and damages in matters of unfair competition and moral damages, both before Spanish and European courts (EUIPO, CAS – Court of Arbitration for Sport).